Experience the Best Real Estate ERP in the UAE

Power your property business with RealSoft Real Estate ERP, trusted by developers, builders, brokers, and property tech leaders.

#1 Erp System

Trusted by top real estate companies in UAE

Manage the Entire Home Buyer Journey with a Single Platform

Accelerate Property Sales with RealSoft Real Estate ERP – Engage Buyers from Lead Capture to Site Visits and Conversions.

Effortless Lead Management

Automate and Accelerate – RealSoft Real Estate ERP Helps You Manage Inquiries, Qualify Leads, and Streamline Every Sales Step.

Never Miss a Lead
Capture Inquiries Real Estate CRM

With RealSoft Real Estate ERP, you can centralize and capture all your property inquiries—online and offline—in one place.

Capture From:

  • Your Website
  • Social Media Channels
  • Client Referrals
  • On-Site Visitors
  • Leading Property Portals
Segment Leads Intelligently Real Estate CRM

Group your prospective homebuyers based on key factors like property preferences, location, demographics, financial status, and loan eligibility. Leverage this data to deliver personalized and relevant messaging across every communication channel—maximizing engagement and conversions.

 
Reduce Response Times Real Estate CRM

Set up instant autoresponders via Email, WhatsApp, and SMS for inbound inquiries. Automatically assign leads to sales agents for real-time follow-up.

Track all interactions—ad clicks, email opens, website visits, and conversations—in one unified dashboard.

Automate Lead And Task Assignments Real Estate CRM

Automatically notify your sales agents via SMS, email, or in-app alerts when a new lead is assigned or a site visit is scheduled. RealSoft Real Estate ERP smartly schedules tasks based on their availability—no manual planning needed.

Help Your Agents Work Smartly Real Estate CRM

Enable your agents to focus on high-potential opportunities by leveraging lead quality scores. Define your criteria for qualified leads, and let RealSoft Real Estate ERP do the scoring automatically.

Prioritize tasks using a combination of lead quality and activity scores—based on prospect behavior, engagement, and conversation tracking—so your team always knows where to focus first.

Effortless Inventory Management for Pros

With automated inventory mapping, your agents get real-time visibility into available units across projects—filtered by buyer preferences.
Build Your Property Sales Assembly Line
Property Management Real Estate CRM

Design a structured, automated workflow for managing property sales—from first contact to deal closure.

  • Set milestones and assign buyer scores automatically
  • Plan field agent meetings with smart scheduling
  • Track every buyer action and engagement
  • Auto-update opportunity stages in real time
  • Map efficient site visits and optimize routes
  • Send personalized nudges to move buyers forward
Inventory Management Real Estate CRM

Keep full control over your real estate portfolio—track every project, listing, and property with ease using RealSoft Real Estate ERP.

  • Create microsites to showcase listings and capture leads
  • Assign field agents to specific listings or projects
  • Monitor property performance with real-time trend reports
  • Add offers and map them to potential buyers
  • Edit your inventory effortlessly—add, remove, or update properties anytime

RealSoft ERP Mobile App to empower your field agents

Empower your on-ground sales team with RealSoft’s integrated Mobile ERP—designed to make every visit count.

  • Smart views to plan and prioritize site visits
  • Optimized schedules for efficient travel
  • Add or update buyer inquiries on the go
  • Geo-fenced tasks to track agent locations in real time
  • Real-time funnel and agent performance reports
  • 1-click call/text for faster communication

Automate Marketing Campaigns for Your Leads

A suite of marketing tools to help you run targeted campaigns across various channels.

Drip marketing and lead nurturing

Create automated workflows for nurturing leads through email, SMS, and WhatsApp. Personalize messages based on the lead profiles and their stage in the sales funnel.

 

Reach your prospective buyers on WhatsApp.

  • Autoresponders
  • Delivery and read receipts
  • Create and save messaging templates
  • Send or receive images and other files

Send bulk emails to your entire lead list or targeted emails to a lead segment. Track email opens, link clicks, and more.

A/B test your email campaigns, track delivery and analyze metrics like best performing days and time for email campaigns.

Trigger omnichannel communication to your prospects based on new leads, site visit requests, opportunities, and activities.

Notify sales reps about their lead activities for timely interventions.

Measure marketing campaign performance, revenue generated, sources of lead generation that are bringing high-quality leads, and more.

Make Data-driven Decisions with Qualitative Insights

Get a 360-view on performance, ROI, revenues, and business trends

Performance reports to take key decisions
  • Get detailed insights into team and channel-wise performance
  • Track important metrics like calls connected, inquiry-to-conversion ratio, etc
  • Predict lead-to-conversion ratios
  • Understand how marketing, partners, and aggregator leads are converting
  • Invest more in high-performing channels
  • Auto-generate monthly, weekly, quarterly, and yearly reports
  • Get revenue analysis based on projects, agents, and property sites
  • Manage personnel availability during higher volume inflows
  • Timely identification on low revenue generating sites or projects

  • Understand city, area, developer, buyer persona level trends
  • Build predictive reports to plan your sales pipeline
  • Get lead-to-conversion timelines based on location and projects

Unlock Seamless Property Management with Cutting-edge Real Estate CRM

In Case, You’re Wondering…

A real estate CRM is essential to build stronger relationship with property buyers. It helps developers and builders to

  • Capture, manage, and track property inquiries
  • Streamline a real estate agent’s work day
  • Get detailed insights on pipeline and property sales
  • Automate communication
  • Run targeted marketing campaigns 

It is also important to bring visibility across stakeholders in the ecosystem. It helps brokers and partners to

  • Send out standardized communication
  • Easily create or update lead details
  • Get insights on how their leads are moving down the funnel

A real estate CRM solves challenges like – multi-source inquiry capture, missed agent follow-ups, longer response times, site visit “no shows”, and leaks in buyer journeys. A CRM helps you manage and track buyer journeys to take course corrections in time.

The importance of having a real estate CRM

  • Effective management of inquiries, partners, and agents
  • Standardized communication with potential buyers
  • Improved buyer engagement
  • Streamlined property and referral partner management
  • Closely monitored campaigns and channels
  • Centralized platform for buyer documents and conversations

 

With an end-to-end real estate CRM, you can achieve faster inquiry response times, healthy pipeline of potential buyers, better inquiry-to-deal ratios, more site-visits, and higher real estate agent productivity.

If you are looking for a complete real estate agent CRM, then RealSoft should be your top choice. Here is why it is the best –

  • Cost-effective
  • Intuitive UI and ease of use
  • Out-of-the-box integrations
  • Custom automations
  • Inventory management
  • Field agent management
  • A platform trusted by 50,000+ real estate agents

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